Entertainment with the latest on movies, music, dining and other great stuff to see and do. Local in-depth coverage of Albuquerque and New Mexico from the Albuquerque Journal newsroom. Easy navigation to read print edition (eJournal) of the Albuquerque Journal Share articles with friends on your social network Create your own “My News” page to follow your favorite categories Save to favorites and have stories read aloud Share stories with friends on your social network when in story by clicking on the “+” sign New layout of stories that can be changed from grid view to list view for your reading preference Including personalized customization of app opening display and access to premium editions and special sections. Introducing the all new Albuquerque Journal app! The new app introduces a new look in a more user friendly platform. She is an award-winning veteran of more than 30 years in the newspaper business. Jane Nicholes, a regular contributor to the Southern Newspaper Publishers Association's eBulletin, is a freelance writer and editor based in coastal Alabama. From an advertising standpoint, we're going to continue to extend the products that individual advertisers can use."įor more information, reach Joe Leong at Mega-Innovation Award is sponsored annually by the Inland Press Association, Local Media Association and the Southern Newspaper Publishers Association. From a newspaper standpoint, we're expanding it to other departments. "We're going to extend texting to other categories, such as text for subscribers," he said. The future includes digital coupons and free private party general merchandise classifieds that would compete directly with Craig's List and similar sites, Leong said. To see the Journal's old and new classified page design and how it works with smartphones, go to Contest judges praised the Journal's commitment to and investment in revitalizing classifieds, as well as its use of "all available resources," such as AMR. The fourth quarter of 2016 generated more than $100,000 in new revenue, and the Journal projects $500,000 in 2017. Since May of 2016, the Journal has improved year-over-year revenue per ad from a negative $20 to a gain of more than $50 per ad – a turnaround of more than $70 per ad. So you get more information instantly before you call. "You can check out the website," Leong said. The links make the ads interactive by offering a potential customer options such as click-to-call, email, text messaging, a website, pictures and social media links. Leong said the paper knew that 90 percent of the population has a smartphone, so the classified ads contain text links. The Journal considers AMR to be a department and a partner rather than a vendor. The Journal retained its legal advertising and obituaries. Its sister company, SkyBridge Mobile, developed the program for the Journal. AMR has its own sales staff and state-of-art technology. The Journal outsourced its classified to A Marketing Resource, which handles customer service and retention. Local papers like the Journal have an opportunity to get classified advertisers back by building trust, he said. While classified advertising has long been in decline at newspapers, Leong said people have become leery of high-volume online sites such as Craig's List and social media. "Instead of just reading the ad, someone's going to pick up the ad, text the number, and all of a sudden they interact with you completely." "The reach and the interaction will be much greater, particularly the interaction," said Joe Leong, vice president/chief revenue officer of the paper. The result has been a positive swing of more than $70 per ad. To revive classified advertising, the Albuquerque Journal linked its print product to smartphones. View PowerPoint of the Mega-Conference presentation By Jane Nicholes, SNPA Correspondent Mega-Innovation Award Finalist: Albuquerque Journal
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